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Pembrokeshire South East Energy Group

Planting Green Thoughts

23rd March 2012

Planting Green Thoughts

          Advertising works why else would major companies use it? So why not use the same techniques for social good? That was the message given by Jo Horsley, Environment Wales Development Officer, when she addressed Pembrokeshire South East Energy Group at their recent meeting.

          The aim was to show that 'doing the right thing' could be fun, easy and popular. In order to change behaviour detailed research of the target population was the necessary first step. After delivery of a project, detailed evaluation of both short and long term outcomes was essential.

          Examples of successful projects were given. In Wisconsin the death rate among young male adults from drunken driving was dramatically reduced by providing a stretch limo to transport 'would be' revellers. Again in America it was found that amongst the Hispanic population the use of car safety seats for young children was greatly increased after the seat had been blessed by a priest - linking the seat to the concept of 'God's Will'.

          In Wales the Cycle Challenge project based in Cardiff had helped to reduce obesity, while a food labelling project in Pembroke, showing what food had been locally grown, had succeeded in reducing 'food miles', with an assessed saving of 3% in greenhouse gas emissions.

          Currently DEFRA research indicated that only 18% of the UK population were 'honestly disengaged' from the issues surrounding the environmental damage linked to global warming and climate change. The remainder are to varying degrees aware of the problem and the challenge is to engage this segment of the population in supporting positive measures to address the problem. The message must be positive. Frightening people with a domesday scenario will not work.

          The Chair thanked Jo for her thoughtful and detailed exposition of the manner in which marketing techniques could be used for the public good.

          The meeting continued with a briefing from Vice-Chair Neil Sefton on his attendance at the Sustainable Energy Practice in the European Regions Conference at Swansea earlier that day.

          The contributors included Tobias Cossen (Germany) who explained how his company Juwi had won support for wind farms around the world; Jerome le Bel (France) showed how they had created a wood fired village heating system at Fraisse-sur-Agout. Dr Carmen Mateescu (Romania) impressed with her easy to construct biomass to biogas anaerobic chamber suitable for use on smallholdings. Jos van Rooy (Netherlands) described a great example of a larger scale district energy project whilst Tobias gave another talk concerning shaping a 'deep green' planning policy a great thought for national and local governments. The final speaker was from closer to home, Dr Rami Malki from Swansea University who focused on potential marine renewable energy, particularly wave and tidal stream technologies, around the Welsh coast.

          The Conference had been most instructive and showed how much more had been achieved in Europe than in the UK in this vital area.


Past Articles
24th February 2012The Atlantic Array offshore wind farm: A talk by Robert Thornhill, Development Manager
2nd December 2011Pathfinder Progress: A talk by Peter Willis from the Welsh Government's Pathfinder Programme
4th November 2011The DeltaStream project: A talk by Chris Williams, Development Director of Tidal Energy Ltd.
30th September 2011How Green is my Valley?: A talk by Grenville Ham, Manager of The Green Valleys Project
23rd September 2011PSEEG's visit to Carew Mill with Marten Lewis of the Darwin Centre
5th August 2011The Manner of the Message: A talk by Neil Sefton on communication skills
24th June 2011The Work of the Darwin Centre: A talk by Marten Lewis, manager of the Darwin Centre
27th May 2011Electric Cars The Road Ahead?: The talk by John Lilly of Dragon Electric Vehicles
13th May 2011Are electric cars the way forward?: A talk by John Lilly of Dragon Electric Vehicles
22nd April 2011Sustainability in Action: A visit to the Science & Technology Park (Technium) in Pembroke Dock
1st April 2011A Revolution in Wind Energy?: A talk by Vaughan Griffiths from Quietrevolution, Pembroke Dock
25th February 2011Preparing for Floods: A talk by Richard Wickes of the Environment Agency
14th January 2011The Way Forward for Wind?: A talk by Steve Hack of Seren Energy
12th November 2010How Green is your Castle?: The National Trust & Global Warming
15th October 2010Challenge of the Rising Sea: The effects on the Pembrokeshire coastline
10th August 2010The beautiful Welsh coastline: Response to possible rising sea levels
18th June 2010Visit to Costain at Canaston Bridge: Not Costing the Earth
16th April 2010Feed in Tariffs: Power to the People
12th March 2010Heat Pumps & Photo Voltaic Panels: Prepare for the Goodlife
12th February 2010Parliamentary Candiates at Green Question Time in Saundersfoot
15th January 2010Weather & Climate: A Question of Energy
4th December 2009Sustainable Community Ventures: Regeneration in Pembrokeshire
13th November 2009Community Initiatives: Sustainable Wales leads by example
16th October 2009Climate Change Challenge for Candidates & Micro-generation with wind turbines
2nd October 2009A Visit to Castle Pill Wind Farm: Quiet blows the wind
11th September 2009Renewable Sustainable Energy: An Energy Survey for South East Pembrokeshire
10th July 2009A talk by Lorraine Dallmeier of Infinergy: Wind Power - Pembrokeshire's Potential
12th June 2009St. Oswald's, Jeffreyston - Pembrokeshire's Beacon of Sustainability
24th April 2009Solar Panels: Three Cheers for Sunny Pembrokeshire
13th March 2009Ashton Hayes Community Energy Reduction & Hot Water From the Sun
13th February 2009Could Pembrokeshire go carbon neutral?
14th November 2008Environment Wales to provide 'Start-Up' Funding for PSEEG
17th October 2008PSEEG to become a Registered Charity

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